This summer, the Asian Carp Canada program continued to focus outreach efforts on Grass Carp, one of the four species of Asian carp.
Grass carp presents the most immediate threat to Canadian waters due to their current proximity to Lake Erie in the U.S.
Outreach initiatives included a virtual information session in July, ads in publications like Outdoor Canada and Just Fishing Magazine, e-mail marketing through Anglers Atlas, social media campaigns, and influencer marketing.
The Invasive Species Centre worked with anglers Jay Seimens and Averie Rose to reach our target audience of anglers and promote the message of identification and reporting through their social media and YouTube channels.
Check out their vlogs here: